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(A Grant-in-aid Institution under Department of Agriculture, Cooperation & Farmers Welfare, Ministry of Agriculture & Farmers Welfare, Government of India)
Ganeshkhind Road, Near Pune University, Pune - 411007, Maharashtra, India
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- Certificate Programme in Digital Marketing
Certificate Programme in Digital Marketing
Kindly Register to the Digital Marketing Pogramme on the following link: https://tinyurl.com/y3t4a26e
INTRODUCTION TO THE PROGRAMME
Vaikunth Mehta National Institute of Cooperative Management (VAMNICOM), Pune is an apex premier institute of cooperative training, research and education. It is conceived as an intellectual nerve centre for the all-round development of cooperatives. Being a leading institute of co-operative management in the country, The institute proposed a complete 3-month certification course for the Digital Marketing. The course will include a complete curriculum for creating basic understanding of the Digital Marketing to practical training for the participants. The objective is to ensure that at the end of the course the participants will be able to adapt the digital marketing technologies in their workplace.
OBJECTIVES OF DIGITAL MARKETING PROGRAMME
- To familiarize the participants to the digital world of marketing.
- To make them understand the utility and different aspects of digital marketing
- To handhold the participants through the learning process of all the tools of the Digital marketing.
- To assist in making digital media plans with professionalism.
Kindly Register to the Digital Marketing Pogramme on the following link: https://tinyurl.com/y3t4a26e
For any queries Contact:
Programme Director : Dr. Neeraj Dubey ( Telephone : 020-25701000 (Extn: 219) / Mobile : 8605161321
WHO SHOULD ATTEND
The course is open to all aspirants’ preferably young in-service or prospective FPO /Cooperative / Govt/ Private Employees (Executives/ Managers/ BODs)
Graduate in any of the streams will be eligible for this course. A relaxation to the rule may be considered for participant having a minimum of 5 year working experience.
NOMINATION / SELECTION
Nominations may be sent in the prescribed proforma (available at www.vamnicom.gov.in) to the Director, VAMNICOM, Pune 411 007, Maharashtra. Course would commence from 1st February, 2021. Last date for receipt of nomination at VAMNICOM is 25th January 2021. Intake: Total Seats– 40 Date of ending of course is 30th April, 2021.
DELIVERY OF THE PROGRAMME
This course exposes the candidates to the importance of Digital Marketing and Social Media Platforms. It makes them market ready with Digital experiences that enables them to apply their knowledge in work situations and also to develop appropriate skills in evaluating and implementing cost effective communications to achieve the objectives. Candidates also get relevant exposure in E-Commerce in India and can use the knowledge and skills developed in the course to explore entrepreneurial opportunities in this area.
Curriculum of the course is divided into 5 Modules as under:
Module No
Title
Credit
Module I
Overview of marketing
1.0
Module II
Fundamentals of DM
2.0
Module III
Social Media Marketing
2.0
Module IV
Advance approaches of DM
2.0
Module V
Project
3.0
Total
10.0
Contact Details
Program Director :
Dr. Neeraj Dubey
Telephone :
020-25701000 (Extn: 219)
Mobile :
8605161321
Email :
profnkdubey@gmail.com
ndubey@vamnicom.gov.in
Website :
www.vamnicom.gov.in
| Title of the Module | Theory Contents | No. of sessions | Credit |
|---|---|---|---|
| MODULE I Overview of Marketing |
|
10 | 1.0 |
| MODULE II | Fundamentals of Digital Marketing | 2.0 | |
| MODULE II -A Overview of Digital Marketing |
|
7 | |
| MODULE II - B Customer Acquisition |
|
12 | |
| MODULE II - C The use of Google and Bing for Digital Marketing |
|
10 | |
| MODULE II - D SEO & Email Marketing |
5. Methods of Search Engine Optimization |
8 | |
| MODULE III | Social Media & Display marketing | 2.0 | |
| MODULE III - A Facebook Marketing Tools |
|
10 | |
| MODULE III - B Linked In & Twitter and marketing |
|
||
| MODULE III-C Display Marketing Tools on Digital Media |
|
10 | |
| MODULE - IV | Advance approaches of DM | 2.0 | |
| MODULE IV -A Viral Marketing |
|
4 | |
| MODULE IV - B Use of Video in Internet Marketing |
|
10 | |
| MODULE IV - C Application of DM | Session will be devoted to candidates so that they can gets hands on experience of a DM plan for their organization and latest development in the field of DM | 8 | |
| MODULE - V | Project | 3.0 |
The Course fee for the participants from India is Rs. 20,000/-. Foreign nationals are required to pay $270/- as course fee. The fee also covers stay in AC room (on single room occupancy basis) in the officers’ Hostel, boarding facilities and study visits during contact classes for one week in the third month of the course.
Total Fees
₹20,000 - for Indians / $270/- for foreign nationals
The fee may be paid by demand draft to the "Director, VAMNICOM, Pune" or by NEFT to:
A/C NAME : Director VAMNICOM, Pune
IFSC CODE : SRCB0000001
A/C NO. : ZSKUNT0000100097
NAME OF THE BANK : Saraswat Cooperative Bank Ltd